WeHolden: Sports Spirits
CREATIVE DIRECTOR:
Erich Weiss
AGENCY:
WeHolden
SERVICES:
Conceptual Design
Label & Package Design
Key Visual & Ad Layout
Animation for Social Media
Photo Retouching
Client Pitch Preparation
Football Team Alcohol Brands
As a freelance art director for WeHolden, I worked on executing designs for Old DC Spirits, Bird Gang Spirits,
and Grit City Spirits — each a collaboration between Botld Distillery and the Washington Commanders, Philadelphia Eagles, and Detroit Lions. The designs emphasize heart-felt loyalty and the community created by each team’s fanbase.
CLIENTS:
Botld/Old DC, Botld/Bird Gang, and Botld/Grit City
ADDITIONAL CREDITS:
HeavySlime — Bird Gang Illustrator
Jordan Spector — Bird Gang Illustrator
Paul Carpenter — Bird Gang llustrator
Nathan Bell — Grit City Illustrator
Max Roberts — Additional Art Director
Old DC Spirits
Bird Gang Spirits
Bird Gang reel animations utilize layered graphics, vector manipulation, and high quality mockups to create fast-paced
social media animations.
The artist series campaign included individual reels to highlight each piece
of art and teasers for the whole set.
Social Media
Grit City Spirits
